Seven Seeds: Fallen from GraceMay 20, 2012
I’m willing to cough up $3.80 for reliably good coffee, but I find the recent performance very disappointing. For the past three years it’s been brilliant, why the sudden drop in quality? Please, please, please fix it so that I can continue to enjoy drinking what I used to flaunt as the best coffee around.
The Value (or lack thereof)
My example here is the ham and cheese toasted sandwich. I understand they change their menu every couple of months, but this seems to be the battler, the stalwart, the one constant. It’s been on the menu for as long as I can remember and until earlier this year, there was good reason for it. It was, hands down, the best toastie I had ever had; thick, multigrain bread, copious amounts of butter and a tomato relish that was inspiring.
Currently, what is being delivered is a ciabatta-style toasted sandwich, which costs about the same but has the unfortunate tendency to be mainly empty bread halves and one small, fatty piece of ham. More than anything else, I am mourning the loss of a lunch staple – did multigrain bread suddenly become extortionately expensive?
The point is, I accept that the food here is a tad pricy; that’s fine, it matches the price tag of the coffee. But I would like to see Seven Seeds deliver on quality and, frankly, quantity. The chicken terrine sandwich once came out smaller than the size of a small child’s palm, I kid you not.
I’ve been frequenting Seven Seeds for the past four years. And by frequent I mean at least once a week, often more. Some of the staff haven’t changed in the past two years, but still they never give an indication that they recognise me, let alone remember my name. I’m not seriously fussed by this, I understand that they’re busy and they serve a very large population of regulars.
The real problem is that the staff here have a tendency to forget coffees / meals / you. I once sat there for twenty-five minutes before being approached. Similarly, I had breakfast there recently at 8:30, the place was half empty but still they forgot my order. The discount I was offered on my coffee for being so late? 30 cents. A measely 8% discount. Rah, rah, rah, more examples of bad service. You get the point.
I can’t say that I’ve ever successfully run a cafe, but most other places seem to be able to nail down the service element, so I don’t see why they’re so forgetful here. Hipsters wear glasses, so surely that makes them more intelligent – isn’t that the idea??
Here is the crux of my argument. I used to like Seven Seeds, I very much want to like it again. But I am finding myself increasingly frustrated by a triangle of shitty service, attitude and coffee. Previously, the relationship I had with Seven Seeds was kind of like a relationship where everything is bad but the sex (coffee) is brilliant – you put up with it, because you’re pathetic and you can’t help yourself. But once the sex (coffee) turns bad, and the other person still has terrible attitude and makes you pay for everything and forgets your birthday, you get out. Well, the sex just got bad. So I’m getting out.
The sad thing is, even if just the coffee was restored to its former glory I’d return, addict that I am. I’ll continue to put up with the lack of service and the shitty ham toastie and the bitchiness. I will. I’m ridiculous like that. So please, do something about the dishwater here, don’t leave me in the coffee wasteland of Parkville…
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